Tuesday, September 23, 2008

Profile: “Between Love and Madness Lies Secret Obsession”

For Dianna Wilson her work is somewhat of a secret obsession. Few understand the tedious minutia of the fragrance industry.  But for this fragrance designer, Fonts to frames to ribbons to boxes to bottles to packaging, this all encompassing creative process frequently begins with a flippant word or abstract concept.
“Voyeurism kept coming up in meetings,” Wilson explained of Calvin Klein’s newly launched Secret Obsession.  “And at first, they wanted Angelina Jolie as a spokesperson,” she said. 

Wilson began her career almost a decade ago.  Packing a huge rolling suitcase, the very dainty Wilson relocated to New York in her early twenties.  She is now an exclusive launch fragrance designer –working on the birth and delivery of new scents.  Secret Obsession, her latest child, just celebrated its sweet 16 of sorts through an elaborate debut at Macy’s Herald Square location this week.  Although Angelina was unable to grace the fragrance’s cover, a revealing Eva Mendez, a close second, was shown in accordance with the original vision of voyeurism. 

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